This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.
You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.
Why do this?
- Because it gives new readers context. What are you about? Why should they read your blog?
- Because it will help you focus you own ideas about your blog and what you’d like to do with it.
The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.
To help you get started, here are a few questions:
- Why are you blogging publicly, rather than keeping a personal journal?
- What topics do you think you’ll write about?
- Who would you love to connect with via your blog?
- If you blog successfully throughout the next year, what would you hope to have accomplished?
You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.
Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.
When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.
Published by rehinora
How Your Online Reputation Can Be Instantly Good - Or Bad!
In a business landscape that has shifted from being personal and local to current national and international influence across the boundlessness of the internet, reputation is everything. A business used to be able to deal with complaints at a more personal level and solve any issues before anyone heard about it - it is now very different. With e-commerce today, there is more access to any company that is online and more ways to immediately spread news - both good and bad. As a result, reputation marketing and management is now one of the most important parts of having a global internet business presence.
Online Business Challenges
Bringing a company into the internet world is one of the best decisions that could be made for a business. There is immediate access to a limitless audience and, if that online presence is correctly marketed and grown, a business can greatly expand.
There are definite challenges to running an online business. There is much more competition and the online word travels very fast, much faster than any other current means of communication, which creates its own, unique issues. The main issue for an internet company is its reputation and the way bad information can rapidly spread about that reputation. Good news travels while bad news bolts like lightning, creating situations where a bad online reputation can happen without even realizing how or why it occurred.
Critical Importance
Because reputation is so vital for any online business - and bad news or even incorrect rumors can spread like a wildfire - a responsible company must create a good marketing plan and monitor what others are saying. It is impossible to always please every customer; however, a good reputation marketing plan can allow a business to live up to satisfactory customer standards and use that to positively propel a brand name.
Once a positive impression has been established, it is essential to continue to market and manage available information, both good and bad. In most cases, there are few bad comments being spread about a brand; however, regular search and management of feedback and reviews found online can control the spread of negative opinions while work is being done to correct any customer problems.
Market and Manage Brand Reputation
Since good customer feedback helps attract new customers, it only makes sense to go to customers for such responses, both good and bad. By inviting and encouraging comments and open dialog in a controlled setting such as through a blog or email, it is possible to uncover any problems being experienced by customers that have led to such negative opinions. By proactively seeking such input, bad opinions can be prevented from becoming the next gossip topic on review or social sites, especially if the situation can be remedied.
When working with customer feedback and impressions, it is essential to continue to market all positive aspects. Sharing good reviews and comments via testimonials, reviews and press releases will strengthen an existing reputation. It all can keep a company name shining as long as marketing and management continues, as no business is ever immune from possible damages caused by unhappy customers.
Good reputation takes hard work to strengthen and continued work to maintain. On the other hand, only a few poor reviews or comments appearing in the right place at the right time can destroy much of that in a fraction of the time. The best way to maintain the public’s positive opinion is through reputation marketing and management - and fast problem resolution. By being aware of what people are saying and being able to act quickly to control it, a company brand’s reputation can shine - and stay that way!
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